The Lead Quality Alliance is a consortium of businesses within the consumer marketing sector who are committed to practicing and promoting fully compliant lead generation and marketing standards

Our Mission

Similar to consumer advocacy service bureaus and standards certification organizations, the LQA provides its member organizations within the lead-generation, processing and marketing arena with the right to display a “LQA Seal of Certification” in their marketing materials. Our seal certifies that the organization has attested to meeting the basic requirements of LQA membership, including adoption of the Core Operating Principles listed below, which serve as the framework of business values, marketing integrity, operational processes, and technology adoption in their respective businesses.

Our members commit annually to abide by these shared standards towards full compliance with of all applicable regulatory rules and industry standards in their sales & marketing practices by:

• Striving to evolve and improve the lead generation industry
• Promoting consumer choice through technology & marketing innovation
• Engendering trust earned by demonstrating integrity and reliability
• Compliance with all regulatory rules
• Impelling members to adopt “compliance first” operating standards
• Advocating for data protection and privacy expectations of consumers
• Listening to our customers and applying their feedback