Technology Platforms
As the industry evolves, new technology solutions come into play to help buyers and sellers efficiently, effectively, and compliantly compete and be profitable. By joining the LQA, tech companies can align with compliant, consumer-focused partners and join a well-connected network of complementary Solution Providers. These tech solutions serving the leads supply-chain take many forms, notably:
Lead Quality & Matching
When a product/service option is selected by the consumer shopping on a lead generation site, these LQA partners will present appropriate merchants wishing to purchase the consumer lead. Within this process, these merchants (e.g. LQA members within the lead buyers network) will be pre-vetted as desiring to purchase the lead, committed to contacting and nurturing the lead, and as being able to provide the product selected by the consumer – no baiting/switching will be allowed.
Multiple merchants may be presented, but a 1:1 consent to be contacted will be obtained from the consumer – who will provide such consent in a compliant manner. During this step, companies like LeadScorz are available to provide AI-based lead grading to help gauge consumer intent, and to help the merchant intelligently reject or accept the offered lead, as well as prioritize landed leads.
Lead Routing & Nurturing
After a merchant(s) (aka, lead buyers) – are approved by the consumer, leads will typically be routed to the pre-identified and approved buyer via a lead management system such as LeadScorz or CCM, then routed into a CRM such as SalesRiver, or a Call Center Management System. These systems can also interact with Lead Generators to pre-schedule appointments with an Agent. In the case of Private Medicare appointment-setting, the lead may be bundled with a “Scope-of-Appointment” (SOA), that can be delivered to an Agent CRM portal such as MyMedicareBot or another LQA partner platform.
Telephony
IVRs and telephony from LQA partner companies such as Ace Agents can convert submitted form leads or consumer calls into “inbound calls” to call centers or remote agents. Or they can facilitate “warm-transfers” to an authorized salesperson or licensed agents, routing calls per a fully compliant, consumer-friendly process. Further, these systems can record calls for compliance verification, and track important metrics that may determine financial parameters of the lead sale including call duration, abandonment rate, and more. Telephony is typically managed by by call-transfer centers, product sellers, or within the setting of the contact center and/or field sales agents involved in closing sales.