What the LQA Membership “Seal of Certification” means to Consumers
The Lead Quality Alliance (“LQA”) was formed to benefit organizations involved in the generation, selling, processing, purchasing and distribution of Consumer sales leads – and to help serve and assist Consumer Shoppers by identifying Member Organizations in good-standing.
LQA membership is granted only to select organizations that attest and adhere to the government mandated and consumer-focused standards and policies promoted by the LQA. Members in good standing are eligible to display the “LQA Seal of Certification”, signifying that they attest to ethical marketing practices and comply with all applicable regulatory rules and Consumer protection policies required by applicable governmental bodies. LQA certification also indicates adherence to certain Consumer-friendly business practices and attainment of various certifications awarded by industry-relevant Business Standards Bodies and Consumer Advocacy Organizations.
To achieve and retain LQA Membership, organizations must:
- Have been in commercial operation for 2 years
- Adhere to FCC rules for obtaining Consumer consent to be contacted
- Adhere to the Telecommunications Consumer Protection Act (TCPA)
- Adhere to National “Do Not Call” Consumer Registry submissions
- Adhere to National and State-level regulations regarding all online and offline marketing practices
- Maintain systems and processes for the protection of Consumer data
- When applicable, obtain SOC-2, PCI, HIPAA and other applicable technical certifications for the Storage, Management and Processing of Consumer data
- Fully disclose any product & services offer terms in readily available format using easily understandable language and clear pricing, including applicable fees
- Provide clear and readily available contact information for Customer Support
- Provide clear access to live Customer Support personnel and operating hours
- In case of any breach of Consumer data, provide notifications to appropriate regulatory bodies and all impacted (or potentially impacted) Consumers in a timely manner – and offer appropriate mitigation services
- Stay current in payment of their annual LQA Membership Fees