With the increased scrutiny of marketing methods, the 1:1 consent rule and strict topical connections called for by the FCC, and segment-specific challenges such as the new CMS rules for private medicare, have intensified the need for the type of consumer advocacy and education provided by the LQA, while raising the bar as to which commercial organizations we invite and accept as members.

The LQA will especially be seeking national publishers and Consumer Affinity groups who are trusted consumer partners, wherein there is an established trust relationship between them and their constituents. These include trade associations, affinity groups, or professional organizations consisting of advisors, consultants, or even physicians.